This type of at-home hair dye, offered by a well-established beauty brand, provides long-lasting color that doesn’t wash out. It typically uses oxidative dyes that penetrate the hair shaft, resulting in a significant color change. An example would be a product designed to lift dark brown hair to a lighter blonde shade, a transformation requiring a chemical process to lighten the natural pigment.
Long-lasting color offers convenience, reducing the frequency of touch-ups and saving time and money. The brand’s extensive history in the hair color market provides consumers with a sense of familiarity and trust. Furthermore, at-home application empowers individuals to take control of their hair color transformation process. Early formulations often contained harsh chemicals, but advancements in technology have led to gentler products that minimize damage while delivering vibrant, long-lasting results.