What Is A CDP?
What is a customer data platform (CDP) and what can it do for your business? Here's everything you need to know. A CDP combines and unifies customer data in real-time for companies, allowing them to know their customers and create personalised customer experiences. CDPs are helpful as a central database. What is a Customer Data Platform? A CDP usually includes a customer database, marketing automation, multichannel campaign management, and real-time interaction management.. A CDP combines and unifies customer data in real-time for companies, allowing them to know their customers and create personalized customer experiences. CDPs are helpful as a central database. A CDP is a packaged software that creates a persistent, unified customer database from multiple sources, making it accessible to other systems for personalization and analytics.
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