UTM Tracking

Use utm_content to differentiate ads or links that point to the same URL. This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics. May 16, 2025 · Learn how UTM tracking works, why it’s essential, and how to create UTM codes for your marketing campaigns. Includes examples, tools & best practices. Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. Apr 18, 2024 · Discover everything you need to know about Urchin Tracking Module (UTM) codes and how to create UTM tracking URLs on Google Analytics. Oct 1, 2024 · UTM stands for Urchin Tracking Module. It’s a snippet of code added to the end of a URL to help track the performance of marketing campaigns in Google Analytics. By using UTM.

Jan 31, 2025 · UTM tracking involves adding short text snippets, known as UTM parameters, to URLs. UTM stands for “Urchin Tracking Module”. The name comes from Urchin Software Corporation, the. Jul 29, 2024 · An Urchin Tracking Module (UTM) code is a snippet of text added to the end of a URL on your website. To help you track your digital marketing campaigns and gauge their performance. Aug 28, 2025 · UTM tracking works by adding specific parameters to your URLs, allowing you to track web traffic from various sources and analyze the effectiveness of your digital campaigns. Without. Aug 12, 2025 · They help you understand exactly where your traffic is coming from and which campaigns are driving results. This guide breaks down what UTM parameters are, how to build and.