Retailing And Omnichannel Marketing Fit Life For Modern Shoppers
Retailing involves the activities of selling goods and services directly to consumers. It is a vital component of the economy, acting as a bridge between manufacturers and consumers. The broad expansion of all segments of retailing makes the retail landscape dynamic and extremely competitive. This 6th edition of Retailing gives you great insight into all aspects of retailing in a well. Multi Channel Retailing: Traditional store based and catalogue retailers are placing more emphasis on their electronic channels and evolving into multi channel retailers, because they can reach new. Introduction to Retail Management Course Objective: Learn how retailing works and the factors that influence its success. Retail Management is designed as a one-semester text for students of retailing or retail man-agement.
The first unit gives you an insight into the fundamental concepts of retailing which include characteristics of the retail industry along with the distribution channels that are used in retailing. What are your favorite places to shop or visit? What value do you get from them? What is the Retailing Concept? How is Strategic Planning done? Who is the competition? (Intratype vs Intertype) What will.
omni-channel marketing concept – V12
