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Apr 28, 2017 · When marketing new products, it’s critical that you consider the impact of colors on the buying decision. Research shows that the proper use of color increases brand recognition by 80%. It. Apr 25, 2025 · It’s clear that color impacts how we perceive a brand’s personality, influences our emotions, and even drives our purchasing behavior, often without us realizing it. Color is not just an. Beyond long-term branding, color psychology plays an essential role in short-term marketing campaigns. From online advertisements to retail displays, the right color scheme can trigger specific actions or. Jul 30, 2025 · Color psychology is the study of how colors affect perceptions and behaviors. In marketing and branding, color psychology is focused on how colors impact consumers’ impressions of a brand.