It’s The Year Of The Browse. Shoppers Are Viewing More Before They Buy. Brands Must Adapt.
As kids vanish throughout town, a group of outcasts must face their biggest fears — and a murderous, terrifying and seemingly invincible clown. Watch trailers & learn more. Banding together over the course of one horrifying summer, the friends must overcome their own personal fears to battle the murderous, bloodthirsty clown known as Pennywise. In the town of Derry, Maine, seven kids band together to stop the new killing cycle of an ancient, shape-shifting predator they can only call It.
Consumer PR: The Buying Behavior Of Female Shoppers - 5W PR
