GA4 Source/medium Discrepancy And UTM Param Set-up Confusion
[GA4] Analytics Academy Analytics Academy on Skillshop is a collection of free e-learning courses designed by Analytics experts to help users get the most out of Google Analytics. Google Analytics. Now that Google Analytics 4 has replaced Universal Analytics (UA), if you have an existing GA4 property migrated from a UA property, GA4 will still collect data, but you won’t have access to any.
What Are UTM Codes: UTMs in Google Analytics & GA4
