Custom Reports

This article is about creating and managing custom reports in Universal Analytics. For information about customizing reports by applying comparisons in Google Analytics 4, go to [GA4] Apply comparisons. As an editor or administrator, you can customize a detail report to change the data shown in the report. Each Google Analytics property can have up to 150 custom reports. If you want to customize an. Customize reports Customize reports by using comparisons or changing attribution models. Read more: Customize reports Give feedback about this article Choose a section to give feedback on Customize the collection by dragging reports from the right card to your custom collection card on the left. Click [] next to a report name to delete it from the collection. 1. Create a report Start by creating a custom report in your account. You’ll then build your report by adding dimensions, such as campaigns, as well as metrics, like clicks and conversions. CREATE IN.

You can use many standard reports as the basis for custom reports. To create a new custom report that is based on an existing standard report: Open the report you want to use as the basis for a custom. A user sometimes performs an action you want to analyze in your reports that isn't one of the automatically collected or recommended events. In these cases, it may make sense to implement a. In the 'Reports' section, click + Create new report > Create overview report. Click + Add cards. Select up to 16 summary cards. The custom summary cards you've created in a detail report appear in the. As an administrator, you can schedule up to 50 standard and custom reports to be sent by email on a regular basis, enabling team members to receive periodic updates about your website or app. The.