Click Through Rate

Clickthrough rate (CTR): Definition A ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and. Click-through rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing. CTR is the number of clicks that your ad receives divided by the number of times that. Impressions click-through rate will vary based on the type of content, audience, and where on YouTube the impression was shown. Keep in mind that your video thumbnails are always competing against. The impressions click-through rate will vary based on the type of content, audience and where on YouTube the impression was shown. Bear in mind that your video thumbnails are always competing.